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GOOGLE ADSENSE IN URDU

GOOGLE ADSENSE IN URDU

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Online Jobs Announcement

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2015 Job Announcement For Girls And Boys In Send92</h1>
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<fb:like action="like" class=" fb_iframe_widget" colorscheme="light" fb-iframe-plugin-query="action=like&app_id=&color_scheme=light&container_width=0&font=arial&href=http%3A%2F%2Fwww.send92.com%2Flatest-jobs-vacancies%2F2015-job-announcement-for-girls-and-boys-in-send92%2F&layout=standard&locale=en_US&sdk=joey&send=true&show_faces=true&width=450" fb-xfbml-state="parsed" font="arial" href="http://www.send92.com/latest-jobs-vacancies/2015-job-announcement-for-girls-and-boys-in-send92/" layout="standard" send="true" show_faces="true" style="box-sizing: border-box; display: inline-block; position: relative;" width="450"><span style="border: 0px; box-sizing: border-box; display: inline-block; font-family: inherit; font-style: inherit; font-weight: inherit; height: 0px; margin: 0px; outline: 0px; overflow: hidden; padding: 0px; position: relative; text-align: justify; vertical-align: top; width: 0px;"><iframe allowfullscreen="true" allowtransparency="true" frameborder="0" height="1000px" name="f17a5647f4" scrolling="no" src="http://www.facebook.com/plugins/like.php?action=like&app_id=&channel=http%3A%2F%2Fstatic.ak.facebook.com%2Fconnect%2Fxd_arbiter%2F1ldYU13brY_.js%3Fversion%3D41%23cb%3Df215115888%26domain%3Dwww.send92.com%26origin%3Dhttp%253A%252F%252Fwww.send92.com%252Ff1afb94944%26relation%3Dparent.parent&color_scheme=light&container_width=0&font=arial&href=http%3A%2F%2Fwww.send92.com%2Flatest-jobs-vacancies%2F2015-job-announcement-for-girls-and-boys-in-send92%2F&layout=standard&locale=en_US&sdk=joey&send=true&show_faces=true&width=450" style="border-style: none; box-sizing: border-box; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; position: absolute; vertical-align: baseline; visibility: hidden;" title="fb:like Facebook Social Plugin" width="450px"></iframe></span></fb:like></div>
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<span style="color: lime;">Send92.Com</span><span style="color: #656e7f;"> </span></div>
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<span style="color: #656e7f;">Is Hiring Article Writers & Translators. Any </span><strong style="border: 0px; box-sizing: border-box; color: #656e7f; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Male/Female,  Students/Bachelors</strong><span style="color: #656e7f;"> Can Apply For It.</span></div>
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You Can </div>
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<span style="color: red;">(<strong style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Earn Rs: 5000 To 8000 Per Month)</strong></span><span style="color: #656e7f;"> </span></div>
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At Home Using Your Computer And Internet.</div>
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Time Required Will Be <strong style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">3 To 4 Hours Every Day</strong>.</div>
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<strong style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Applicants From Punjab And KPK Will Be Preferred.</strong></div>
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<strong style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Skills Required:</strong></div>
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<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><strong style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Good English Writing </strong>Skills</li>
<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Can Explain A Given Topic In His/Her <strong style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Own Words</strong>.</li>
<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Can Make Modifications In A Topic Or Content.</li>
<li style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Having Basic Knowledge About Computer System.</li>
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<strong style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Minimum Qualification Required: </strong>FSC</div>
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<strong style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Payment Rules: </strong>Payment Will Be Sent To Writers/Workers On Monthly Basis.</div>
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Last Date: <strong style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">10-06-2015</strong></div>
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<strong style="border: 0px; box-sizing: border-box; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Send Us The Following Details On admin@send92.com. Our Staff Member Will Contact You Back.</strong></div>
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=========================</div>
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<b style="box-sizing: border-box;">1) Full Name:</b><b style="box-sizing: border-box;">           (Required)</b></div>
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<b style="box-sizing: border-box;">2) Age:</b><b style="box-sizing: border-box;">           (Required)</b></div>
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<b style="box-sizing: border-box;">3) Occupation:</b><b style="box-sizing: border-box;"> </b></div>
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<b style="box-sizing: border-box;">4) Qualification:</b><b style="box-sizing: border-box;">           (Required)</b></div>
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<b style="box-sizing: border-box;">5) Experience: (If Any)</b></div>
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<b style="box-sizing: border-box;">6) City:</b><b style="box-sizing: border-box;">           (Required)</b></div>
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<b style="box-sizing: border-box;">7) Contact No:</b><b style="box-sizing: border-box;">         (Required)</b></div>
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<b style="box-sizing: border-box;">8) Best Time To Work:    (Required)</b></div>
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Online Jobs Announcement

2015 Job Announcement For Girls And Boys In Send92 Send92.Com Is Hiring Article Writers & Translators. Any Male/Fema...

Fake Pir Baba Kissing Girls So Shameful

Am strongly against kids being on Social websites!!

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I believe they loose their innocence and learn things that are yet to be taught to them at a later age...<br />
This is one of the biggest problem of this generation, parents hate distraction by their kids and they let their children get online with the least interest to know what their child is upto..<br />
Regular screening of what the child is viewing is a must, and so is Parental Guidance...</div>
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Gone are the days of child lock on PC, Today every Android is able to open every website with no option of child lock on Mobile phones..</div>
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This effect is not just on girls but boys too..<br />
And they start behaving way too grownup then their age,<br />
A child should learn things at the right age and they need time to explore world and learn through experience. .<br />
It's important to protect children from the media invasion and the obliteration of identity<br />
Childhood is one of the most important stages in one’s life, because his personality and tendencies are formed during this time, in addition to physical and mental growth.</div>
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Psychological and educational studies prove that this is the most critical stage in a person’s development, and that the child stores the majority of the experiences and information that affect his life in the future during this stage.</div>
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A child is like a “blank sheet in which we may write down good or evil. So, if we habituate him to be good, he will be a good, and vice versa.”</div>
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Therefore, it is vital that we pay attention to the child and ensure that what is introduced to him in his social environment is intellectually beneficial to reflect positively on the young child, his behavior and development.</div>
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Today, our children face an intellectual invasion in a world dominated by influential cultures that own the most influential mass media.<br />
Do they really need to make Justin Beiber, Directioners, hollywood and bollywood celebrities as their Idols??90% of these celebrities end their life in Rehabilitation, due to drug abuse, mental disorders, split personality, fame hunger...</div>
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And this is also because they were subjected to these stuffs at an early age and they lost their childhood and Innocence.</div>
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Please re think and re prioritise your life, YOUR CHILD NEEDS YOU AND NOT A GADGET TO LEAD A HEALTHY AND SAFE LIFE AHEAD...</div>
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PLEASEE SHARE AND MAKE MORE PARENTS AWARE ABOUT THIS PROBLEM!!!</div>
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Am strongly against kids being on Social websites!!

I believe they loose their innocence and learn things that are yet to be taught to them at a later age... This is one of the bigge...

HEROS KI QADAR KI ZAROORAT HAI....

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<span style="border: 0px; box-sizing: border-box; font-family: Arial; margin: 0px; padding: 0px; vertical-align: top;">Cricket <st1:country-region style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;" w:st="on"><st1:place style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;" w:st="on">pakistan</st1:place></st1:country-region> mein sb sy zyda dekha aur khely jana wala khel hai. Pakiastan mein har koi cricket sy lagao rakhta hai bacha, budha, nujawan larky lakiyan  to is khel ko bht pasand krty hain. Pakisani awaam  junoon ki haad tak is khel sy jury huwye hain har koi bht jazbati hai is khel ko ly kr aur jab baat hu world cup ki to hir to josh o junoon o walwala urooj r hota hai. Q.k  har mulk 4 saal  is mega event ki bharpur tyari aur intezaar krta hai.<o:p style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;"></o:p></span></div>
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<span style="border: 0px; box-sizing: border-box; font-family: Arial; margin: 0px; padding: 0px; vertical-align: top;">            Badqismati sy wc sy phely Pakistani team ko khelariyon  ki fitness or bowling action  ki tradejy ka samna karna pada yani to team wc k liye muntakhi hui ti wo wo  mega event ma ni khel saki. Q.k in mein sy Hafeez aur Ajmal ka bowling action mashkook qarar dy dia <st1:city style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;" w:st="on">gaya</st1:city> aur junaid khan infit hu <st1:city style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;" w:st="on"><st1:place style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;" w:st="on">gaya</st1:place></st1:city>. Ese mein chief selector ko in khelariyon ki jaga new comers ko select krna pada. Puri qoam mayoos hu  gaye k  itny bady naam jo pakitani bowling ki aan ban shan thy wo to hain hi nai team mein to team kia karkardagi dkhaye ge. Phr kia qoami team ka hela match India k sth hua jis mein  Pakistani team ki karkardagi  bht naqis rahi  aur India ny ba asani yh match jeet lia  khosan Pakistani  team ki bating aur fielding mein  mein bht buri karkardage rahi. Pakistani team ko bht bura bhala kaha <st1:city style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;" w:st="on"><st1:place style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;" w:st="on">gaya</st1:place></st1:city>  aur cricket experts ny  bht buri tarhan team r criticize kia . phr pakista ka agla match  westindies sy  k sath hoa is me bhi qoumi team ki bating or  feilding kharab rahi or Pakistan ye match bhi har gaya.ab Pakistan q k 2 matches har chukka tha , to ab Pakistan ko ab apne 4 mtaches jitna bhot zarori tha jo k puri qoum ko namumkin sa lag rha tha q k qoumi team bhot bhuri form me the magar phir Pakistan ne back to back apne 4 matches jitliye. phela ZIMBAWE se, dosra UAE,third <st1:country-region style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;" w:st="on"><st1:place style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;" w:st="on">south Africa</st1:place></st1:country-region>  se jo k puri qoum ko Blkl umeeed na thi. q k south Africa bhot achi form me tha magar Pakistan ne ye match bhi jeetliya jis mein bada kirdar  srafaz ahmed ny ada kia jin ko pure worldcup me phela chance mila tha tha jo k unho ne prove kardia or man of the match ka award hasil kia, or is match se humari team ka momentum wapas agaya or chohta or akhri match qutarfinal me puchne k liya Ireland ko haraya or qauterfinal me jaga bana li Ireland ko worldcu<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #222222; margin: 0px; padding: 0px; vertical-align: top;">p</span> se bhar kardiya. Phir qauterfinal me Pakistan ka samna hoa austrialia se tha is match me bhi qoumi team k batsman ki karkardagi na dikha sakhe or  puri  team  213 k majmoi score par out hogai jo k austrailia k liye bhot mamoli sa score tha q k austraila jaise team ne is worldcu me 4oo plus run bane the or worldcupjitne k liye favourite thi, magar phir Pakistani team ne himat na hari<o:p style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;"></o:p></span></div>
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<span style="border: 0px; box-sizing: border-box; font-family: Arial; margin: 0px; padding: 0px; vertical-align: top;">Mgar badqasmati se is match se phele Pakistan team k main bowler irfan bhi unfit tha, magar wahab riaz ne puri zimadari se bowling ki or shane Watson  ko din me taare dikha diye or cricket ki tareekh ka esa s<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: #222222; margin: 0px; padding: 0px; vertical-align: top;">p</span>ell karwaya k  jo k shayad hi koi bhol saky  magar naqis fielding ki waja sy pakistan yh match bhi har gaya  aur esi k sath qoami team ka event  ma safar khatam hua  aur is k sath hi  qoami team k 2 cricket legends  Afridi aur Misbah ka ODI  career bhi khatam hu gaya jinho  ny Pakistan k liye kai saal khela r mulk ka naam roshan kia magar kc ny inhe nai sahraya.<o:p style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;"></o:p></span></div>
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<span style="border: 0px; box-sizing: border-box; font-size: 10pt; margin: 0px; padding: 0px; vertical-align: top;"> </span> <span style="border: 0px; box-sizing: border-box; font-family: Arial; margin: 0px; padding: 0px; vertical-align: top;"> </span><span style="border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">phr kia tha har channel r cricket experts ny qoami team ki</span><span style="border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">  </span><span style="border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">by izati ka jo beda uthaya wo abhi tak jari hai. Misbah ny esa kia, Afridi ny kuch na kia in ki umar hu gae hai, Misbah to tuk tuk tuk hai, Afridi ko</span><span style="border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">  </span><span style="border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">khelny ki tamiz nai aur bht kuch, Mgar kc ny team ko zara nai sahraya k jis tteam sy humen blkl ummed hi nai thi</span><span style="border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">  </span><span style="border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">us team ny quarter finals tak rasai hasil kr li.</span><span style="border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">  </span><span style="border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">Magar afsoos log game ko game</span><span style="border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">  </span><span style="border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">kion nai smjhate. Hamary media ny qoami team ki jam k khichaye ki jo k bht galat baat hai job hi hai any qoami hero ski izaat krni chaye. Media ny koi kasar ni chori team ka moral low krne mein. </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-family: Arial; font-size: 12pt; margin: 0px; padding: 0px; text-align: left; vertical-align: top;">Puri team ki galti ki ilzam kc ik ko dena blkl durust nai. Hum aur hamaa media team ka moral high to krty nai inhe confidence to dety nai aur har waqt in heros ko bura bhala kehty hain  aur chahty hai k yh log acha khelein. Phely humein apny heros ki izaat krna seekhni  hug e. Afridi ny 19 saal mulk ko serve kia lykin agar woe k event acha na khel saka to hamai qoam ny us ki 19 saal ki karkardage bhula di. Aridi ny beshumar records apny naam kiye  jin mein fastest 1oo aur 8ooo runs krny waly phely  Pakistani  allrounder hain aur bhi bht kuch ise tarahan Misbah ny bhi team ka hamesh mushkil waqt mein sath dia  aur hamesha tan tanha lada  aur 5ooo sy zayad runs mukamal kiye  aur in ki captaincy mein qoami team ny koi koi scandal ka samna na kiya na bowl tempering na spot fixing   aur Misbah ny 5 saal bakhubi team ki bag dor sambahali  aur qoami team k hely catain ban gaye  jis ny qoami team ko sb sy zyada fatoohat sy hamkinaar krawaya. Magar afsoos  hamari  qoam aur hamar media sab bhool <st1:city style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;" w:st="on"><st1:place style="border: 0px; box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: top;" w:st="on">gaya</st1:place></st1:city> aur hum ny heros ko zeros bana  diya</span></div>
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HEROS KI QADAR KI ZAROORAT HAI....

Cricket pakistan mein sb sy zyda dekha aur khely jana wala khel hai. Pakiastan mein har koi cricket sy lagao rakhta hai bacha, bu...

INTENSE TRAFFIC JAM

INTENSE TRAFFIC JAM

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Effects of Yellow Journalism

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<span style="background-color: white;"><span style="font-family: Verdana; font-size: x-small; text-align: justify;">“Journalism that exploits, distorts, or exaggerates the news to create sensations and attracts the readers”</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">With yellow journalism the truth is usually misrepresented or concealed, more often than not, there may be no truth to the story at all. In 1898, newspapers provided the major source of news in America. At this time, it was common practice for a newspaper to report the editor's interpretation of the news rather than objective journalism. With this sort of influence, the newspapers gained much political power. In order to increase circulation, the practice was increased and the term given to this practice was “Yellow journalism”.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">The first battle of yellow journalism was fought between William Hearst's New York Morning Journal and Joseph Pulitzer's New York World. Both were rival newspaper groups in the United States. They exaggerated news stories against each other. It consists of cartoons, illustrations, catchy stories, and things that appeal to the reader’s interests and values. Yellow journalism is exaggerated or biased writing or a visual representation that is disguised as fact. It involves taking a factual story and writing or visually presenting it in a sensational or distorted way. It may be used to invoke fear, hatred, uncertainty, or even sympathy in readers.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Techniques may include </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">1. Exaggerations of news events: It means the representation of something in an excessive manner. Words or expressions associated with exaggeration include: magnification, maximization, overreaction, overstating and stretching the truth.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">2. Scandal-making: A scandal is a widely publicized allegation or set of allegations that damages (or tries to damage) the reputation of an institution, individual or creed. A scandal may be based on true or false allegations or a mixture of both.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">3. Sensationalism: To cast and present in a manner intended to arouse strong interest, especially through inclusion of overstated details.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Frank Luther Mott (1941) defines yellow journalism in terms of five characteristics: </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">1. Scare headlines in huge print, often of minor news</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">2. Lavish use of pictures, or imaginary drawings</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">3. Use of faked interviews, misleading headlines, pseudo-science, and a parade of false learning from so-called experts</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">4. Emphasis on full-color Sunday supplements, usually with comic strips</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">5. Dramatic sympathy and something against the system</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Yellow journalism has been used as a war instrument portraying the opposite side as evil, subhuman, or similarly worth attacking. It has been used for political and social gain. The use of yellow journalism has mostly moved past the greed of newspaper owners, and is now used mostly to alter public opinion.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Some newspapers, magazines, internet sites, and even television news channels may present information with a spin on the facts to support their own views or to increase their number of readers or viewers. Shocking headlines still sell more papers than regular ones do. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">It creates a culture of sensationalization. It increases politics and economical competition among different authorities and groups. It encourages gender discrimination. It highlights conflicts in the society e-g Human security issues. It uses Mass Media and Public Interest and changes Norms and Ethics of Media. It enables Media Change and Social Change- Promoting Violent Behaviors.</span></span></div>

Effects of Yellow Journalism

“Journalism that exploits, distorts, or exaggerates the news to create sensations and attracts the readers” With yellow journalism t...

Function of Media Management in Advertising

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<span style="background-color: white;"><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Advertising is a form of communication whose purpose is to inform potential customers about products and services. It means bringing a product (or service) to the attention of potential customers. It is a paid communication through medium in which the sponsor is identified and the message is controlled. It is focused on one particular product or service. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">1. The major purpose is to inform potential customers about the products and services and how to obtain and use them. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">2. Many advertisements are also designed to generate increased consumption of those products and services by creating and reinforcing brand image. For these purposes advertisements often contain both factual information and persuasive messages. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards. An advertising agency or ad agency is an organization dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Types of advertising </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Commercial Media advertising </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Advertising that involves commercial interests of profit-making and money-making is called commercial advertising. Commercial advertising media can include wall paintings, billboards, printed flyers and rack cards, radio, cinema and television ads, web banners, mobile telephone screens, shopping carts, web popups, magazines, newspapers and posters. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Covert advertising </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Broadcast commercials </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Newer media and advertising approaches </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Increasingly, other media are overtaking television because of a shift towards consumer's usage of the internet. Advertising on the World Wide Web is a recent phenomenon. E-mail advertising is another recent phenomenon. With the dawn of the Internet came many new advertising opportunities. Popup, Flash, banner, averaging, and email advertisements are now commonplace. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Media Planner </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Media planner in media planning and buying agency is responsible for selecting media for advertisement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending the best possible use of various media platforms. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">The role of Media planner may include:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">1. analyzing target audiences</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">2. keeping an eye on media developments</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">3. reading market trends</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">4. understanding motivations of consumers </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">The planner devises a plan for advertising and the buyer can negotiate with the Media manager on things such as rates, deadlines, selling etc. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">5 M of Advertising in management: </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">1. Mission: It includes the objectives of advertising. e-g to inform, remind or to persuade.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">2. Money: It involves the budget as how much money can be spent.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">3. Message: It means what message should be sent i-e what to say and how to say?</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">4. Media: Which media is utilized? Electronic, print or online as par the choice and reach of audience is concerned. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">5. Measurement: How should the results be evaluated?</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">The functions Management in Advertising </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">From the creation of advertisements we now move to another increasingly vital and creative area of the advertising profession. All your creativity would be useless, unless what you produce is seen or heard and acted upon. The goal can be achieved through effective media planning. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Media Research:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Advertising agencies employ market researchers who assess a client’s market situation, including understanding customers and competitors, and also are used to test creative ideas. Media research includes researching about the following elements: </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">The consumer: The media planner would have to work out a consumer profile. He should find the details of the consumer involving:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">a. Consumer’s demography</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">b. Purchase range</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">c. Frequency of purchase</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">d. Quantity bought at a time </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">e. Consumer’s choice of brand</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">f. Consumer’s media habits and choice of media </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Consumer motivation: It means how the consumer is motivated to buy the product that is advertised. It includes the techniques of advertising, use of visuals and sound in order to catch the audiences.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Pre-testing and post-testing the product: It includes the testing of the product’s working before and after the product is advertised.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">The advertisement itself is checked, not only to check the credibility and persuasiveness of the message but also compatibility with the medium to reach the specific target audience. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">It also includes research about the competitive environment both in terms of the advertisements and the media used. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">There is also the research that follows the release of the advertising campaign: It means how the advertisement is broadcast and published. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Monthly variations in brand awareness and brand preferences of consumers in relation to the particular media are also monitored.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Research is also conducted to find how media should be utilized to advertise the product regionally, nationally and internationally. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Where to use the single media or a combination of mediums is analyzed.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Media planning:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Media planning is generally the task of a media agency. It finds the most appropriate media platforms for a client's brand or product. The job of media planning involves several areas of expertise that the media planner uses to determine what the best combination of media is to achieve the given marketing campaign objectives. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">In the process of planning the media planner needs to answer questions such as:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">1. How many of the audience can I reach through different media?</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">2. On which media should I place ads?</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">3. Which frequency should I select?</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">4. How much money should be spent in each medium?</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Three components of media plan:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">The three components of a media plan are as follows:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">1. Defining the marketing problem:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">a. One should know how to run the business.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">b. One should know the target audience i-e to reach everybody or only a select group of consumers.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">c. It should be known that how often is the product used in the targeted area. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">2. Translating the marketing requirements into attainable media objectives. If the advertiser wants to reach lots of people in a wide area then mass media, like newspaper and radio, might work. If the target market is a group in a defined geographic area, then direct mail van be used. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">3. Defining media strategies: Media strategy is concerned with how messages will be delivered to consumers. It means to decide certain schedules on which ads should be broadcast or published that may work best with different media. For example Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market you're trying to reach.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Managing media in reaching target audience?</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">The aim is to select the most effective media to reach the core target. The advertiser can select a single medium or multiple mediums to reach target audience. First the amount of mediums is selected. Then the advertiser would come to each medium-print, TV, radio, video, outdoor, direct mail, point of purchase material, shop window display and so on. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Regarding print medium, one should decide whether he/she would confine only to daily newspapers or use magazines as well. Then more questions arise: </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">a. Which newspapers? The general daily or the financial dailies and which of those? </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">b. How much space to use and how frequently the position of the advertisement on the page of the daily, even the particular page on which the advertisement would appear. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">c. There are special regular weekly features or supplements. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">d. One has to choose between English and Urdu dailies, both nationally and regionally. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Regarding electronic media there are certain elements to be decided:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">a. Which channel?</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">b. How much time is allocated for a particular ad?</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">c. Which broadcast time will be suitable?</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">d. How many times the ad is broadcast i-e the frequency.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">In the environment of increasing competition the combination of different media has assumed greater importance than ever before. In general what combination of media or media-mix is appropriate? E-g in TV what the combination of channels and mix is utilized?</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Managing creativity and advertising content:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Managing creativity for devising advertising content includes:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">1. Generating ideas</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">2. Designing concepts</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">3. Creating the final advertisement which is the responsibility of the agency’s creative team. </span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">An agency’s creative team consists of specialists in graphic design, film and audio production, copy writing, computer programming, and much more.</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Media monitoring:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It can be conducted for a variety of reasons, including political, commercial, scientific, and so on. Media monitoring for advertising includes following functions:</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">1. Continuous monitoring of changes in consumer reactions to different media</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">2. Analysis of usefulness of certain media</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">3. Monitoring the most effective use of media among masses</span><br style="font-family: Verdana; font-size: small; text-align: justify;" /><span style="font-family: Verdana; font-size: x-small; text-align: justify;">4. 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